A series of extensive tests gauging the effectiveness of podcast advertising, concluded at the end of 2016 after several months of rigorous observation, are now showing some seriously dramatic results.
This study is one, as a whole, that has never been attempted before: devised and conducted by top market study firm Edison Research for Norman Pattiz’s prominent Podcast One network, it deals with podcasts specifically for one, and the findings are the result of looking at a number of consumer categories, brand names, and products over a considerable period of time allowing for data to be compared from both before and after participants’ exposure to the ads.
The careful methodology and ability to run the study across a generous time span makes the results that are finally being revealed all the more exciting in how they positively speak for the untapped potential of podcast advertising.
The findings and some specifics about the study in greater detail appear in this recent PR Newswire article: http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html where some of the actual numbers arrived at can be seen, suggesting that this kind of advertising will meet with massive success when paired with the relatively young (in comparison to print, radio, and television) medium of the podcast.
The above piece lays out some staggering percentage points that show an enormous gain in brand recognition and consumer interest after exposure to the ads. This study, while carried out by Edison Research, actually owes its existence to Norman Pattiz.
Founder and Executive Chairman of Podcast One Network, and the founder of Westwood One Radio Network which he grew into a global media conglomerate. Pattiz’s skills allowed Podcast One Network to take over the world not long after its inception in 2012, immediately attracting an A-List roster of talent including Larry King, Shaquille O’Neal, Dr. Drew, and a slew of other big names. Learn more about Norman Pattiz: https://ideamensch.com/norman-pattiz/
According to Bloomberg, Norman Pattiz has perhaps a finer understanding of the impact of advertising on media networks and the necessity of that advertising being effective and successful, than anyone else alive.
Norman Pattiz continues a long career of successes; his professional abilities prized by clients as varied as the NFL and the Clinton administration, to name just two. He resides in Beverly Hills, CA.