Eucatex and Duratex have made it official that they will be conducting business together. Eucatex is set to give Duratex a farm situated in Capao Bonito in exchange for a production line of irons sheets situated in Botucatu. Duratex wants to have the piece of land for the production of its raw materials beside its Duratex division based in Itapetinga. The Botucatu plant has approximately 280 employees and has an estimated production of more than 200,000 m3 annually. Duratex will be resuming its production activities in its Itapetinga factory.
According to the president and the Chief Executive Officer of Eucatex, Flavio Maluf, the acquisition will enable the company to increase its production capacity by 30% of paint capacity, 70% of fireboard, and 40% of paper printing. The acquisition will also lead to an increase of both direct and indirect employment opportunities in and outside the region. Moreover, the incorporation will enhance the position of the company in local and foreign markets.
Mr. Flavio is a businessman from Brazil. He was born in 1961 into a political dynasty and one of the wealthiest families in Brazil. He is also an engineer who graduated from the Armando AlvaresPenteado Foundation (FAAP) with a degree in mechanical engineering. He had a passion for business and therefore took over the management of his family business in 1997. According to Flavio Maluf, owning and having full control over a business is not only attractive but also satisfactory. However, he advices upcoming business people to invest in business activities with caution. He has also demystified several myths regarding the ownership of business enterprises. Mr. Maluf asserts that the notion that entrepreneurs do less work and earn more money is false. This is because entrepreneurs need to put a lot of effort in the business so as to prosper and grow.
The idea of Eucatex was developed by Maluf’s great-grandfather, Salim, who owned one of the largest sawmills in the whole of Latin America. The mill was established in 1940 and in the 1960s it was transformed to produce wood fiber products. Flavio Maluf is also the president of Granfood. He is fascinated by technological advancements and other online services.