Fabletics at the brand that people are going to be looking for if they are interested in clothes that are comfortable but durable. Kate Hudson wanted to make sure that she was creating a line of clothing that would not fall apart after it is washed a couple of times. This is very important when it comes to clothing for the gym. A person buys a pair of jeans, by contrast, may not wear the jeans as often. People that are dressing for casual work days may not wash their jeans more than once or twice a month because they are not wearing jeans on a regular basis.
What Kate Hudson realizes with Fabletics and the clothing that people workout in is that these garments are going to be washed after every workout. This means that the clothing has to be durable. If it is just clothing that shrinks and falls apart after a couple of tumbles in the dryer there is a great possibility that people will lose interest in her brand. That is why Kate Hudson has made it her goal to make sure that she is creating quality clothing. People love her for this, but Kate realizes that this was not the only thing that was going to keep her fans loyal.
Another thing that Kate Hudson realized is that people were looking for affordability. When people are working out they are going to lose weight. This means that their wardrobe size will change. The clothes that they are buying will change because losing weight requires you to continuously restocks your clothes. For this Kate Hudson knew that she would have to create clothes that were sturdy. She could not take a risk in creating clothes that did not cater to people that were constantly updating their wardrobe.
It appears that take Hudson knew a lot about the business of changing clothes on a regular basis because she’s starting her own clothing line. Before she co-founded Fabletics with Don Ressler and Adam Goldenberg she was already in a place where she was creating clothes on her own. This gave her a great amount of knowledge about the consumer base for an athletic clothing company. She has continued to build her brand because she has study the athletic clothing market. She knows where they are coming from, and she knows what they are interested in seeing with clothing.