here are many bottled water companies and it is a $100 billion industry. Because of tap water accessibility, people used to scoff at the idea of buying bottled water. Nobody wanted to pay for something they could get for free out of their kitchen faucet. A lot of companies are trying to be unique and stand out from the crowd. They claim that their water is enhanced with vitamins or has a special filtration process.
Waiakea Water is a company based out of Hawaii. The name comes from the Hawaiian words “wai akea” meaning “broad waters.” Waiakea Water’s filtering process is much different than the competitors’. The company was established in 2012 and they sell volcanic water. The water is filtered through 14,000 feet of porous volcanic rock in the Mauna Loa volcano. Most plastic bottles are bad for the environment. These bottles fill the oceans and endanger the lives of animals.
People dump more than eight million tons of plastic in the oceans each year. Studies have shown that 60 percent of the plastic is dumped by China, the Philippines, Thailand, Indonesia, and Vietnam. However, 50 billion water bottles were used in America last year, but only 23 percent of them were recycled. The excess water bottles are filling up landfills across the country.
Carbon Neutral has certified Waiakea Water for their use of low-emission vehicles for product delivery. Three percent of their revenue goes to nonprofit organizations and local community programs. Waiakea donates a week’s worth of clean water to people in Malawi for every liter they sell. They are now the first company to use fully degradable water bottles. All the bottles are created using recyclable plastic. It takes a normal bottle 1,000 years to fully degrade into the environment. In contrast, Waiakea’s bottles will degrade in just 15 years.
It’s hard to find a bottled water company that is concerned about its carbon footprint and the environment in general. Waiakea Water was named one of Inc. 500’s fastest growing American companies. The company hopes all the competitors will incorporate the new technologies and help the environment.