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The Feminist Dating App

     Whitney Wolfe is a young entrepreneur that has seen a lot of success. Whitney was born in Salt Lake City, Utah, but moved to Paris with her family when she was 11 years old. After spending several years in Paris, she returned to Utah to finish high school and prepare for college. She studied International Relations in Dallas, Texas at SMU.

Whitney Wolfe began her entrepreneurial adventures in college. First she started the “Help Us Project” with Patrick Aufdenkam. The “Help Us Project” makes organic bamboo bags and all the profits are donated to the Ocean Futures Society. While in college she also co-founded a clothing line called Tender Heart. The goal of this clothing company is to raise awareness of human trafficking and fair trade clothing.

In 2012, Whitney co-founded and ran marketing for the wildly popular dating app Tinder. She worked for Tinder for 2 years. After leaving she co-founded another dating app known as Bumble. Bumble requires the women to make initial contact, meaning that the women has to start the conversation in the app. The app is gaining popularity and had over 13 million users.

Whitney Wolfe isn’t shy to admit that the company is definitely feminist. In the past it was always up to the man to make the first moves while the girl was expected to sit prim and proper. If the girl denied the man then he felt rejected and embarrassed and no one likes the feeling. Whitney wanted to create a space where women could be on the same playing field as the man. Women can take initiative and make the first move if they are interested in someone. Whitney Wolfe says that Bumble isn’t just another dating app, but rather that it’s a movement, claiming that it could change the way women and men treat each other.

For more, see http://www.forbes.com/profile/whitney-wolfe/.

One thought on “The Feminist Dating App

  1. Farrah Alec

    Following the crowd will be the biggest mistake that many will have made in the time past. But now, hardly for the general public to make such in life again. They are beginning to learn from their past and are more eager to follow through the laustan in obtaining what they really need in life. The truth is, what favors A may not favor B, hence, one need to adapt.

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