After a successful forty year journey in Banco Bradesco, Trabuco Bradesco has finally taken over the reins of Brazil’s most prominent private lending institution. This comes after former president Lazaro Brandao officially put in his resignation. Trabuco Bradesco has had a very colorful career with the banking institution after he started working for them as a teller in 1969. It is a deserved post after working his way up from a humble position into his very first executive position of director of marketing. The job did not come easy as Trabuco Bradesco had to prove he had it in him to handle the pressure which took him fifteen years to show his commitment.
Trabuco Bradesco immediately was instructed to device a way in which the bank would effectively retain and attract new clients. This involved coming up with a new methodology that would see to it that their profits were maximized as well as expanding their reach of services and consumer products onto developing market segments. It let to increase of the consumer base as the method of approach segmented into different units to be able to adequately treat all areas of the market with enough attention that made clients treatment optimal. It worked, and in a few short years, the whole banking industry had assimilated to the technique that saw a revolution in how clients were approached.
His efforts did not emanate from pure luck as he had a solid education from the start. He achieved his bachelor’s certification from the University of Sao Paulo where he majored in philosophy. In his pursuit of excellence, he decided to excel in the field and did a postgraduate that majored in socio-psychology. Since high school, Trabuco Bradesco has always been an overachiever having finished much earlier that his fellow students in high school.
His passion for learning about the socio-dynamics of psychology served him well over the years, and his relationship with the consumers that acted as a bridge between them and Banco Bradesco helped the firm rise to great heights. Learning from the best in the industry and his academic background made him a natural successor after the chairman was forced to relinquish his position due to health reasons. The leadership of the bank has never been in safer hands than it is now especially since the person leading it has grown with the firm and also benefitted from its success over the years.